Author: Dominic

Beating AdWords Review – Ultimate AdWords Guide

Beating Adwords covers in detail how to make money on the internet using a combination of Pay Per Click (PPC) and Affiliate Marketing.

What is Beating Adwords?

Beating Adwords is an Ebook that you can download immediately (after paying for it!). It is very easy to read and will dramatically increase your chances of making an income using Google Adwords to promote Affiliate Products.

It is written by two experienced and successful internet marketers Kyle and Carson who also run a website called Wealthy Affiliate that serves as a coaching forum for the information in Beating Adwords.

However, membership to Wealthy Affiliate is not necessary for what you learn from Beating Adwords (but is an extra benefit).

Of course, you could use the information in Beating Adwords to promote your own products too.

What Information Is In “Beating Adwords”?

Here is what is in the 87 pages of Beating Adwords:

  • An introduction that introduces the authors and gives a rundown of making money on the internet, PPC and Affiliate Marketing.
  • How to get started with Google Adwords – What Google Adwords is all about and setting up an account.
  • A really good explanation of Affiliate Marketing and where you can find great products that convert well.
  • How to advertise these products. Setting up all the nitty grit bits and pieces of your Adwords campaign and how to write effective ad copy that sells (when you only have 4 short lines of copy to play with).
  • How to outsmart your competition. This is really easy when you know how to configure your landing pages and implement effective bidding techniques.
  • Optimizing your Adwords campaigns so that you can increase your Click Through Rate(CTR) and lower your bid prices.
  • How to make web pages that sell – this is one of the key ingredients in increasing your conversion rates for a better return on investment. They include examples of effective landing pages that you can use.

Is Beating Adwords Worth Buying?

If you are planning on making money with PPC and Affiliate Marketing, then I would definitely recommend this book.

The bottom line is that as long as you take action on what it teaches you, then you will recover the cost of Beating Adwords quickly, even if it is saving money you would have wasted on ineffective advertising.

Also, remember that most people lose money with Google Adwords simply because they are not aware of a few simple techniques that can separate you from your competitors and convince your prospects to buy your products.

Click Here to visit the Beating Adwords Website.

If you are thinking about starting a business, and don’t want to risk too much money, then there is probably no better choice than Internet Marketing.

When I say Internet Marketing, I’m referring to the process of promoting other peoples products on the internet to make money on the commissions for sales.

Here are some reasons for Getting Started In Internet Marketing:

  1. Low Startup Costs – All you need is a computer, an internet connection, and some web hosting space.
  2. Time – You can work when it suits you. You can fit it into evenings and weekends so that it does not interfere with your job.
  3. It’s Easy – With all the online resources available, you won’t have too much trouble getting to grips with what you need to do to get started.
  4. Scalability – As you progress you will find more incomes streams become available. It is easy to scale up your business to accommodate these extra opportunities.

First, let’s take a look at the low startup costs. Low can pretty much mean free in the internet marketing business. To test the water you could set up a blog at Blogspot (or similar) and get a feel for things there.

Then, you can buy some web hosting and a domain name and suddenly everything starts looking professional for less than $100 for the first year.

Now let’s take a look at the time that it takes to get started in internet marketing. Basically, you can spend as much time as you like. It fit’s in perfectly as a part-time job and as you start making more money it can replace your part-time job. If everything goes well, you can take as much time off as you like because your website never sleeps and will continue to make money around the clock.

But how easy is it to get started in internet marketing? Answer: Very easy. It is as easy as buying some domain hosting, getting an open source CMS installed on your website and generating content and implementing some basic marketing skills to start driving visitors.

And scalability? Well as you start earning money from a couple of sources, you will learn many other ways that you can increase your revenues. The beauty is that once one revenue stream starts ticking over, you can then start on another.. and another.. and another.

So there is a pretty simple explanation of how to get started in internet marketing.

Now that I’ve scratched the surface, I think I will have to write some more detailed articles.

Get Started In Internet Marketing
How Not To Blow Your PPC Budget

When I wanted to get acquainted with Pay Per Click advertising with Google Adwords a few months ago, I figured that I would practice by getting involved with PPC – Affiliate Marketing.

This is the practice of promoting an affiliate program using Google Adwords. Basically, you buy traffic to the affiliate site and if you have done your research, you make more money from the affiliate program than you spend on advertising it.

How Not To Blow Your PPC BudgetThe one hurdle that I had to overcome with this is that I didn’t want to lose my initial start-up capital for the project. I knew that if I did, that it would not really matter as it would be money spent on learning. However, It was proving to be a real psychological barrier for me.

Yesterday, I read that Brandon Hopkins of Pay Per Click IQ wanted people to ask him questions about PPC, so I emailed him to ask him – What Are The Top 10 Ways to Lose Money With PPC? – And you can check his answers at this link.

So now I will give a quick rundown of his tips, but I’ll turn them around into what you should do so as not to blow your budget.

  1. Do pick your affiliate program carefully. If you already run affiliate programs on your content sites, then maybe choose one that is converting well.
  2. Do use appropriate tools to choose your keywords. Try this tool for free or KWFinder if you don’t mind paying. Also, give Good Keywords a try for managing your keywords.
  3. Do start with a low Cost Per Click (CPC). Increase it as you need to, depending on your Click Through Rate (CTR) and Return On Investment (ROI).
  4. Do learn PPC with Google Adwords before branching out into Yahoo and MSN Adcenter. But do investigate other PPC programs when you are getting good at it to increase your Market Reach.
  5. Don’t take advice from just anyone on the internet. Do read plenty and then do your due diligence.
  6. Do use negative keywords – It will target your ads better and can bring your CPC down.
  7. Do monitor your stats. You need to keep on top of your ads performance and constantly improve your campaigns.
  8. Do gauge your ROI. You need to know if you are making money and to cut your losses if you are not – this is basic risk management.
  9. Do use multiple ads for each Ad Group. This is called split testing and will show you what performs best.
  10. Do create landing pages. They are statistically proven to increase conversion rates as long as they are done right. I don’t know why – it’s just the way it is.
  11. Do ask questions. This is Brandon’s bonus tip. If you are a newbie, it is one of the best ways to learn.
  12. And here is my bonus tip: Constant Improvement. In The Definitive Guide To Google Adwords, Perry Marshall talks about Kaizen, a Japanese phrase that refers to improvement. Perry states that Kaizen should be applied to your campaigns at all times and that it is imperative in the application of constant split testing. With constant improvement comes serious unbeatability.

So there you go. By (not) following Brandon’s advice you should be on the way to successful PPC campaigns.

Also be sure to check out the rest Brandon’s website for more great advice on PPC.

I finally finished the 3 column version of SEO Simple WordPress Theme.

The layout is such that the post area appears to the left of the screen and two sidebar columns are at the right. This provides a bit more space for adding more links and adverts and other bits and pieces.

You can see the regular and 3 column themes in action here. I have added a theme switcher so that you can toggle between them both.

UPDATE: This theme is outdated. Sadly, I do not update it anymore. I hope everybody who used it enjoyed it. The download link has been removed permanently.

SEO Simple 3 Column WordPress Theme
SEO Simple

At last, I have finished the beta version of my first WordPress Theme called SEO Simple.

The goal of creating this theme was to play around with CSS so that I could get the title of a post followed by the post text to appear straight after the HTML body tag.

The reason for this is that there is less code for the search engine spiders to chew through before they get to the meat of your page. And when they do, they are greeted with a nice H1 tag with the post title, and then the post text – instead of going through your page header, navigation, etc..

Is it worth doing this? I reckon it is. I’ve seen websites that are listed in the SERPs with their navigation text as the description of their website. And this has been very frustrating when it has happened to me! I also think that every little helps when it comes to getting your pages ranked.

I guess that it’s important to remember that this theme is implementing on-page SEO, and at present, this seems to be no-where near as import as off-page SEO in the form of trusted links. What I’m trying to say is that by using a theme like this, you probably aren’t going to rocket to a number 1 position straight away.

It was also worth doing because I’ve wanted to do a WordPress theme for ages, and I got a chance to do the type of theme that I like to use – one with a really simple and clean layout. This means that it should be easy to hack to your liking if you want to use it.

Even the XHTML and CSS validate, which I am pretty chuffed about

I’ll be updating this theme on an ongoing basis. I plan to release a 3 column version with one of those spiffy 2 column right-hand sidebars as soon as possible (because I want to start using it myself!). Update – This is done and you can download it below.

Thanks go to:
Cre8d Designs Useful resources for creating a WordPress theme.
Floatutorial for helping me to get the content and sidebar in the right order.

UPDATE: Due to this theme being heavily outdated, I’ve decided not to offer it as a download anymore. I might, however, re-create an SEO-friendly theme in the future.

 

I get a fair amount of traffic here from people who are searching How To Change The WordPress Default Category.

They get directed to my How I Set Up WordPress post which does not explain how to change the default category … instead it is referring to the fact that I rename the default category at the start of setting up WordPress before adding any content.

If you want to know how to change the WordPress default category then you need to:

  1. Select Options from the main menu.
  2. Select Writing from the sub menu.
  3. Change the value in the Default post category drop down list.
  4. Click the Update Options button at the bottom of the page.
  5. Done.

I can sympathize with all the people who want to change the WordPress default category. Allthough it sounds like it should be a simple task, I spend a good 15 minutes hunting around the admin panel trying to find out where I could make this change.

I guessed that it should be in the Mangage > Categories section of the Admin panel. But it’s not there.

I would recommend that you do not rename the default category once you have started adding content to your blog because it has the potential to change your permalink URL’s which is not a great idea.

How To Change The WordPress Default Category
How to Start Learning SEO

One of the core necessities to earning money online is to make sure that you have a good understanding of SEO and that you are able to apply this knowledge to improve the rankings of your websites.

The best place to start learning SEO is to go over to Moz and download a free copy of their Beginners Guide to SEO – there are various formats for download.

I honestly believe you will not find a better place to start learning SEO on the internet.

Within its pages you will find important information about:

  • What is SEO – And why you need to use it.
  • How Search Engines Operate – And why your site needs to be Search Engine Friendly.
  • Keyword Research – And providing content for what people are searching for.
  • Critical Components of Optimizing a Site – Letting the search engines get around your site as easily as possible.
  • Building a Traffic Worthy Site – Make people come to and stay at your website.3
  • Growing a Sites Popularity – Bring more people to your website.

This is all solid information and will provide a great grounding in SEO and apply it to your websites – and if you don’t know much about SEO, then I suggest you go and download it now.

I’m going to develop a WordPress Theme that is tooled up for SEO!

One of my goals for last year was to develop a WordPress theme from scratch. All of the WordPress themes that I use are usually hacked to the way that I like them, or used straight out of the box – like the one I use here – Andreas 08 3 columns ver 1.

So I failed to do it last year. Probably because it wasn’t such an important thing to get done.

However, after being inspired by DaveN’s post about using CSS, I’ve decided that I’m going to develop a WordPress SEO template/theme.

The idea is that I want to use CSS to jig the content so that the article text is read first by the search engines. This will mean that any navigation and sidebar text comes after the article text and will not interfere with SERP results or text in the listings. Sometimes my listings, especially Yahoo! seem to have navigation text in the page description.

Anyway, let’s see how long it takes.

WordPress SEO Template/Theme
Really Simple Sitemap

Really Simple Sitemap was my first go at creating a plugin for WordPress. It was inspired by these 2 useful posts by SEO Blackhat and WageRank.

Really Simple Sitemap basically lists all of your published posts so that a user (or search engine) is never more than 2 clicks away from any post on your blog – See my Sitemap for an example.

I reckon that using this plugin would be especially useful if you are considering stopping the GoogleBot from indexing your archives, categories feeds, etc… with a robots.txt file.

Here are the instructions to get it working:

  1. Download Really Simple Sitemap then unzip it and save it to the plugins folder of your WordPress install.
  2. Activate the plugin.
  3. Create a page and call it Sitemap (or call it whatever you like).
  4. Add the following text:<!--rs sitemap--> This text will be replaced by your sitemap.
  5. Use the Options->RS Sitemap to set the ordering of your posts, show or hide private posts, and show or hide pages.

All of your published posts will then be output as links in the order of most recently published.

If there is enough interest in this plugin, I may add some extra functionality like sorting options.

I would be keen to get some feedback, so please leave a comment – including any extra functionality you would like to see included.

Really Simple Sitemap only works with WordPress 2.1.x.
Current Version: 1.2.

Updates 20 April 2007 (V 1.2):

1. Made the code more efficient so the database is only hit if the post or page requires a sitemap.

Updates 13 March 2007 (V 1.1):

1. Added an Options page to set ordering of posts, showing or hiding private posts, and showing pages.

2. Default table prefix is no longer hardcoded.

NOTE: As this project is outdated, the plugin can no longer be downloaded. Maybe I’ll create a new plugin in the future.

As you may be able to see, this is the first post for my new blog – Internet Wealth Master.

Coincidentally, Darren Rowse has started a new group writing project about writing lists for blog posts.

So I thought I would write my first post by taking part. My list is about How I Set Up WordPress.

Now when I set up a blog, I have a checklist of stuff to work through which I use in an attempt to try and get it right first time.

Over the months I have found that as I refine this list, I can get a WordPress blog set up pretty quickly.

So here is the list. I’ve tried to put it into an order of importance too!

  1. Change Permalink Structure – This is very important for SEO. It tidies up your URL so that it is relevant to your content and easy for search engines to read. I set my permalink structure to /%postname%/ – Apparently it appears more accessible to search engines if you do not have such a deep file structure like /%year%/%monthnum%/%day%/%postname%/.
  2. Set WordPress Template – Next I will upload and select the WordPress template that I want to use.
  3. Configure Title Tag For SEO – This is more important than uploading your WordPress template, but can not be done until you selected the template you want to use. To configure the title tag, you will need to hack the header.php file of your wordpress install. You need to find the line that will probably look like this :<em><title><?php bloginfo(’name’); ?> <?php if ( is_single() ) { ?> » Blog Archive <?php } ?> <?php wp_title(); ?></title></em>What I want to do is set the structure of this code to spout out something like this:The Post Name | About 3 or 4 Keywords About My BlogSo I will change it to something like this:

    <title>
    <?php wp_title(“”); ?>
    <?php if(wp_title(” “, false)) { echo ” | “; } ?>
    My Blog Keywords
    </title>

    Substitute My Blog Keywords for the keywords of the blog.

  4. Set the Blog Title – This is taken care of during the install, but I like to remind myself of it in case I want to change it
  5. Set the Blog Tagline – I don’t always make the Blog Tagline appear on the blog, but it is something I like to check off the list so then I don’t get ‘Just Another WordPress Blog‘ appearing anywhere by accident.
  6. Delete the Default Page – and while I’m at it, I will get rid of the default post and comment.
  7. Change Default Category – I always change my default category to something that is general and topical for the blog subject. If I set up a blog about cars, then I would probably change the default category to Cars.
  8. Set Up Some More Categories – While I’m at it, I will set up some more categories now.
  9. Install Plugins – Now I like to get tooled up with my favorite plugins. These include:
  10. Set Text Box Size for Writing Posts – This is just a personal thing I like to do. I generally use the web interface to manage my blogs and I find that 20 lines are the perfect size for writing my blog posts.

And that’s it.

My checklist does extend to some other stuff, but what you see above is what I generally do as soon as I have completed the WordPress Install.

How I Set Up WordPress