Keyword Research

This is going to be a super quick introduction to Keyword Research. The main reason for this is that I plan to release a free Worpress Plugin this week that is related to the topic of keyword research and want to write a supporting article for it.

If you are wanting to get specific pages ranking in search engine results for particular search queries then you need to implement some keyword research.

For example, if you were thinking of starting a niche website all about “Chicken Recipes”, then you would want to find out what people are searching for related to chicken recipes.

The way to do this would be to head over to your favourite keyword research tool and type in chicken recipes as the search query.

So, say that your keyword research tool of choice is the free Wordtracker Keyword Tool, you would be able to get 100 of the currently most popular.

You could then copy and paste these keywords into a spreadsheet and head off to start writing your content – 1 article for each set of keywords.

Now you need to remember that the most searched terms are often the most hotly contested for high rankings. For instance it may be fairly difficult to rank well for “chicken recipes” alone. However, you may get a good ranking for some of the lesser searched phrases fairly easily.

Also, if you click on some of the less searched phrases, you will produce another set of up to 100 keywords that contain those keywords that you clicked on. Some of these can be obscure searches, but can be really easy to rank for and can guarantee several visits a day. Get a couple of hundred of these pages online and you’ll be getting some good traffic.

So that is real basic keyword research. Fundamental, what you need to do is find what people are searching for and provide them with content. It follows the basic rules of supply and demand.