Linkerati

I’m getting addicted to Rands posts at SEOmoz. 2 of his latest offerings are gems packed with great info on how to attract links from the link savvy users of the internet - who Rand calls the Linkerati:

virtually anyone whose goal is to find external content and link to it, or whose own content creation on the web naturally means that they will create and/or share links.

Yesterday he gave away the secret to ranking at the search engines, and today he follows it up with how to create content that appeals to the linkerati.

There are some great examples of how to create ideas for content for some unsexy niches and a list of the types of people who are always on the lookout for linkable content.

If how to get started in linkbaiting has been a challenge, then I would recommend taking a look at Rands post.