Online PPC ROI Calculator

I have just uploaded my Online PPC ROI Calculator. It’s origin is from a spreadsheet that I use when planning my PPC campaigns, to work out how high I can bid on keywords.

It works on the basis that you know the following variables:

1. The amount you will earn from a sale.
2. The projected conversion rate of the product. You can often get this from the merchant.
3. The number of clicks you are going to buy.
4. How much you will pay for a click.

In return for this data, the calculator will give you:

1. The gross earnings from your sales.
2. The total amount spent on clicks.
3. How much money you profited or lost.
4. Your return on investment.

It’s pretty basic at the moment. If anyone would like me to develop it a bit more, then leave a comment with what you reckon would be useful.

Likewise, I’d be keen to hear any feedback as to whether it is working properly (or not).