I have just uploaded my Online PPC ROI Calculator. It’s origin is from a spreadsheet that I use when planning my PPC campaigns, to work out how high I can bid on keywords.
It works on the basis that you know the following variables:
- The amount you will earn from a sale.
- The projected conversion rate of the product. You can often get this from the merchant.
- The number of clicks you are going to buy.
- How much you will pay for a click.
In return for this data, the calculator will give you:
- The gross earnings from your sales.
- The total amount spent on clicks.
- How much money you profited or lost.
- Your return on investment.
It’s pretty basic at the moment. If anyone would like me to develop it a bit more, then leave a comment with what you reckon would be useful.
Likewise, I’d be keen to hear any feedback as to whether it is working properly (or not).