Pay Per Click (PPC) Return On Investment (ROI) Calculator

This is a simple calculator to work out your Return On Investment (ROI) when you run a Pay Per Click (PPC) advertising campaign. Check out the instructions below for how to use it. This PPC-ROI calculator is currently in Beta stage - I would really appreciate any comments regarding whether it is not working properly or returning the wrong values.

Amount Earned per Conversion ($):
Conversion Rate (%):
Number of Clicks:
CPC (Cost per Click):
Gross Earnings ($): 0.00
Clicks Spend ($): 0.00
Profit/Loss ($): 0.00
ROI (%): 0.00

This calculator is really geared for calculating ROI for PPC-Affiliate marketing where we know:

  1. Amount Earned per Conversion ($) - The amount we will earn from a sale.
  2. Conversion Rate (%) - The conversion rate that we have been *assured* that the product converts at.
  3. Number of Clicks - How many clicks we will buy.
  4. CPC (Cost per Click) - The amount that we will bid for our clicks.

Once we enter this data, we push the Calculate button and get (as long as it doesn't crash):

  1. Gross Earnings ($) - The amount generated by sales.
  2. Clicks Spend ($) - The amount that we spent on our clicks.
  3. Profit/Loss ($) - How much money we made or lost.
  4. ROI (%) - Our return on investment.