Scientific Advertising

Have you heard of Scientific Advertising?

I’ve been reading a fair bit about copywriting recently – I’m currently reading The Copywriter’s Handbook: A Step-by-step Guide to Writing Copy That Sells.

Why? Because I reckon it must be a primary driver for website traffic For instance, wherever your traffic is coming from, it is depending mainly on your headline, then introductory paragraph, and then the layout and delivery or your content.

Recently I bought The Definitive Guide To Google Adwords as part of Perry Marshalls Renaissance Club. This deal includes several CD’s containing conversations and teleseminars with various successful people who are mainly involved in some kind of internet business.

Anyhow, there is a book called Scientific Advertising, by Claude C. Hopkins, that is mentioned a lot in the CD’s and newsletters.

Turns out that Scientific Advertising is a bit of an advertising classic. It was written over 80 years ago, yet contains as much as you need to know about advertising as you ever will. Covering the fundamental principles and requirements in a highly condensed 80 (approx) pages.

Now here’s thegood news. If I have interested you enough in reading Scientific Advertising, then you don’t have to bother about going out to buy it.

You can just download Scientific Advertising here (click the link) in PDF format for absolutely nothing!

Right, time to go off on a tangent now. If you trade stocks, futures, options or invest in financial markets, then you may have heard of Reminiscences of a Stock Operator. This book was also written over 80 years ago and probably contains some of the most useful advice you could ever read about trading financial instruments.

The More Things Change – The More They Stay The Same.

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One Response to Scientific Advertising

  1. Claude Hopkins was one of the true advertising and copywriting pioneers.

    And you’re doing a great favor by recommending and providing his book Scientific Advertising completely free.

    As a professional online copywriter I can tell you without a doubt that this book is compulsory reading if you want to master the art and science of copywriting.

    I’d also recommend Claude Hopkins book My Life In Advertising…also a classic.

    And after that just study the most successful direct response ads in history.

    Kindest regards,
    Andrew Cavanagh

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