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E-commerce Entrepreneur

Build online stores and sell physical or digital products at scale

Intermediate
Time to Income: 3-9 months
Potential: $5K-$200K/month
Overview

E-commerce offers incredible scalability - you can start small and grow to a massive business. Whether you want to sell your own products, dropship, or leverage Amazon's marketplace, this track shows you how to build a profitable online store.

Shopify Store
Build your own branded e-commerce store

Time to Income

2-6 months

Startup Cost

$500-$5,000

Income Range

$5K-$100K/month

Difficulty

Medium

Step-by-Step Roadmap
1

Choose Your Product

1-2 weeks

Research products with good margins and demand

2

Find Suppliers

1-2 weeks

Source from manufacturers or wholesalers

3

Set Up Store

1 week

Create Shopify store with professional theme

4

Product Photography

1 week

Get high-quality photos and descriptions

5

Launch & Test Ads

2-4 weeks

Run Facebook/Instagram ads to test demand

6

Optimize & Scale

Ongoing

Improve conversion, scale winning ads

Equipment Needed
Shopify subscription
$29-79/month
Domain
$10-15/year
Ad budget
$500-2000 to start
Resources
PlatformShopify

Store platform

ToolOberlo/DSers

Dropship integration

ToolKlaviyo

Email marketing

Common Mistakes to Avoid

Mistake: No product validation

Fix: Test demand before ordering inventory

Mistake: Competing on price

Fix: Build a brand, compete on value

Mistake: Ignoring customer service

Fix: Fast responses = more sales & reviews

Mistake: One product dependency

Fix: Diversify products and traffic sources

Mistake: Not tracking metrics

Fix: Know your CAC, LTV, ROAS, and margins

Mistake: Poor product photos

Fix: Invest in professional photography